Designing my logo, I wanted a logo that spoke of my work and what I do but also matches the aesthetic of my work. Firstly I had to pick a font, which I felt these styles of calligraphy fit my work. Secondly, I was thinking of shapes and lines that speak of my forms and pattern. Although this was to change due to my forms and work will change over time and as
Secondly, I was thinking of shapes and lines that speak of my forms and pattern. Although this was to change due to my forms and work will change over time and as i progress in my career. Therefore i needed to have something that summed up how i work and what i use to make my work; that being digital and computers.
I also explored ideas of how my logo will communicate with others, the viewers and potential clients. Thinking of how visual symbols, coding and how simple images can communicate to others such as music notes, brail for the blind and codes like a computer.
I downloaded a font for brail and began to map it like music on lines to see how it was arranged along three lines. I liked the brail aesthetic and the simple repetitive shapes but I didn’t think it was appropriate for imagery. Therefore i used the mapped out brail into squares as well as adding aspects of a QR code design. A piece of digital imagery that communicates and connects a person to a specific site, something i will also use in my own work and promotion.