Designing a Logo

Designing my logo, I wanted a logo that spoke of my work and what I do but also matches the aesthetic of my work. Firstly I had to pick a font, which I felt these styles of calligraphy fit my work. Secondly, I was thinking of shapes and lines that speak of my forms and pattern. Although this was to change due to my forms and work will change over time and as

Secondly, I was thinking of shapes and lines that speak of my forms and pattern. Although this was to change due to my forms and work will change over time and as i progress in my career. Therefore i needed to have something that summed up how i work and what i use to make my work; that being digital and computers.

I also explored ideas of how my logo will communicate with others, the viewers and potential clients. Thinking of how visual symbols, coding and how simple images can communicate to others such as music notes, brail for the blind and codes like a computer.

I downloaded a font for brail and began to map it like music on lines to see how it was arranged along three lines. I liked the brail aesthetic and the simple repetitive shapes but I didn’t think it was appropriate for imagery. Therefore i used the mapped out brail into squares as well as adding aspects of a QR code design. A piece of digital imagery that communicates and connects a person to a specific site, something i will also use in my own work and promotion.

Screen Shot 2017-04-08 at 11.20.46Screen Shot 2017-04-08 at 11.21.50Screen Shot 2017-04-08 at 11.42.06Screen Shot 2017-04-08 at 16.17.17Logo VideoScreen Shot 2017-04-08 at 12.55.56Screen Shot 2017-04-08 at 15.47.24Screen Shot 2017-04-08 at 12.54.00Screen Shot 2017-04-08 at 11.56.31Screen Shot 2017-04-08 at 14.14.33Screen Shot 2017-04-08 at 13.33.22Screen Shot 2017-04-08 at 13.15.41Screen Shot 2017-04-08 at 12.51.26Screen Shot 2017-04-08 at 12.06.35Screen Shot 2017-04-08 at 12.05.19Screen Shot 2017-04-08 at 13.24.33Screen Shot 2017-04-08 at 13.16.13Screen Shot 2017-04-17 at 13.11.48LALAMOO codeScreen Shot 2017-04-17 at 20.25.34

 

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